If your business runs any of these in the EU:

• E-commerce (Shopify, Magento, etc.)
• SaaS platforms (CRM, HR tools, analytics, etc.).
• Web/mobile apps (iOS, Android, PWAs, etc.).
• Digital services (banking, education, healthcare, etc.).
• Government/private contractors and vendors.
• Any website serving EU customers.

You must comply with the EAA.

The consequences of non-compliance are severe:

• Fines up to €1M per violation and recurrence.
• Discrimination lawsuits by customers & advocacy groups.
• Banned from public tenders and grants.
• Blocked partnerships until VPAT report is provided.
• 25% of customers lost, one in every four Europeans.

A single lawsuit can bankrupt your business and damage your reputation.

Some violations affecting your users right now:

• Forms crash screen readers → blind customers can't buy.
• Poor color contrast → low-vision users can't read your content.
• Missing captions → deaf visitors can’t understand your media.
• Broken keyboard navigation → motor-impaired users stuck.

These and many other invisible barriers exclude 130M European customers daily.